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Shaping the NHS App Ecosystem

Blog Migrations Template Setups Open APIs Apr 21, 2026 12:58:52 PM Andy Ball 3 min read

  <p>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better outcomes. Rather than simply procuring from the market as it exists, policymakers actively work to change the conditions, structure, and behaviour of markets to better serve the public. This playbook provides a structured, evidence-based framework designed to be practical, actionable, and grounded in real government experience.</p>
              <p>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better</p>
              <ol>
                <li>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better</li>
                <li>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better</li>
                <li>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better</li>
              </ol>
              <h3>Market-shaping is the practice of designing and delivering interventions that make a</h3>
              <ul>
                <li>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better</li>
                <li>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better</li>
                <li>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better</li>
              </ul>
              <h1>Market-shaping is the practice of designing and delivering interventions that make a</h1>
              <h2>Market-shaping is the practice of designing and delivering interventions that make a</h2>
              <h3>Market-shaping is the practice of designing and delivering interventions that make a</h3>
              <h4>Market-shaping is the practice of designing and delivering interventions that make a</h4>
              <h5>Market-shaping is the practice of designing and delivering interventions that make a</h5>
              <h6>Market-shaping is the practice of designing and delivering interventions that make a</h6>
              <p>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better outcomes. Rather than simply procuring from the market as it exists, policymakers actively work to change the conditions, structure, and behaviour of markets to better serve the public. This playbook provides a structured, evidence-based framework designed to be practical, actionable, and grounded in real government experience.</p>
              <blockquote cite="http://www.worldwildlife.org/who/index.html">
                For 50 years, WWF has been protecting the future of nature. The world's leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally.
              </blockquote>
              <p>Market-shaping is the practice of designing and delivering interventions that make a public service market produce better outcomes. Rather than simply procuring from the market as it exists, policymakers actively work to change the conditions, structure, and behaviour of markets to better serve the public. This playbook provides a structured, evidence-based framework designed to be practical, actionable, and grounded in real government experience.</p>
           

Andy Ball

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