A tested framework to help policymakers deliver systemic change in complex public services.
Market-shaping is the practice of designing and delivering interventions that make a public service market produce better outcomes. Services like planning, housing management, social care and education are powered by markets including technology and other service providers. When buyers experience vendor lock-in, can't access their own data, or can't access the products and services they need to deliver well, interventions like collective buying powers, data standards, regulatory guidance and training are needed.
Welcome to the Market-Shaping Playbook, a framework for overcoming entrenched patterns of public service failure from 'within the system'. Curated by TPXimpact, it is the culmination of years of experience working to make local public services fit for the future.
Services like planning, social housing management, social care and energy distribution all suffer similar patterns of systemic failure - from vendor lock-in to poor interoperability, and limited innovation in the market. These challenges are felt by all front-line organisations, but can only be tackled at a national or systemic level.
The transformation community now has extensive knowledge of how to address these challenges. But it's fragmented and under-leveraged. That's why we've created this playbook.
There's no simple, silver bullet that will 'fix the plumbing' and set these services up to be proactive, efficient and maximally impactful; we advocate that more common language and approaches for market-shaping would really help.
If you are working on similar challenges or have ideas for how to make this resource more useful, please get in touch!
A seven-stage framework to help policymakers identify, design, and deliver market-shaping interventions that create lasting structural change in public services.
What is market-shaping and why does it matter for policymakers?
Understand if your service or policy domain requires market-shaping
What conditions need to be in place to create systemic change?
How to identify critical failure points and points of leverage
How to make the case to do make systemic interventions
How to generate ideas for market-shaping interventions
How to decide which interventions to deliver
How to build momentum and scale impact
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Sr. Partner at TPXimpact
Linda has spent the last 15 years leading innovation at the intersection of central and local government. She led the 2018 Local Digital Declaration movement, and various programmes at MCHLG and GDS before joining TPXimpact to develop our market-shaping practice.
Design Strategy Principal at TPXimpact
Megha has deep expertise in systems leadership in helping central and local governments deliver digital strategies. She has led programmes, advised senior leadership and worked with policy teams in social care, planning and housing management. Previously, she co-authored Nesta’s DIY Toolkit.
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A framework, tools and case studies to help policymakers design better digital and data-driven public services.